DATA PROTECTION STATEMENT
DATA PROTECTION AT A GLANCE
The following notes provide a simple overview of what happens to your personal data when you visit our website or Social Media profiles (at Facebook, Instagram, YouTube, Xing, or LinkedIn). Personal data include all data that make it possible to identify you in person. Detailed information on the subject of data protection can be taken from our data protection statement listed below this text.
WHO IS RESPONSIBLE FOR DATA COLLECTION ON THIS WEBSITE?
Processing activities on this website are performed by the website operator. For its contact details, see the imprint of this website.
HOW DO WE COLLECT YOUR DATA?
Your data will be collected when you disclose them to us. These may be data you enter in a contact form, for example.
Other data will be recorded automatically by our IT systems when you visit the website. These are mainly technical data (e.g. internet browser, operating system, or time of the page call). These data are collected automatically as soon as you enter our website.
WHAT DO WE USE YOUR DATA FOR?
Part of the data are collected in order to ensure correct provision of the website. Other data may be used for analysing your user behaviour.
WHAT RIGHTS DO YOU HAVE REGARDING YOUR DATA?
You have the right to receive information on the origin, recipients and purpose of the personal data concerning you that are stored at all times. You also have the right to demand rectification, blocking or erasure of such data. You may contact us at any time concerning this and any other questions relating to data protection using the address indicated in the imprint. Furthermore, you have a right to lodge a complaint with the relevant supervisory authority.
ANALYSIS TOOLS AND TOOLS FROM THIRD PARTIES
Your surfing behaviour may be statistically evaluated when you visit our website. This is done in particular using cookies and analysis programs. Analysis of your surfing behaviour usually takes place anonymously; your surfing behaviour cannot be tracked back to you. You can object to this analysis or prevent it by not using certain tools. For detailed information on this, see the following data protection statement.
GENERAL NOTES AND MANDATORY INFORMATION
We as the providers of these pages take protection of your personal data very seriously. We treat your personal data confidentially and comply with the statutory data-protection rules and this data protection statement.
When you use this website, various personal data will be collected. Personal data include data that make it possible to identify you in person. This data protection statement explains which data we collect and what we use them for. It also explains how and for what purpose this is done.
We would like to point out that the data transmission through the internet (e.g. in the case of email communication) may involve gaps in security. Complete protection of the data against third-party access is not possible.
In light of the terms used, such as “processing” or “Controller”, we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).
NOTE ON THE COMPETENT AUTHORITY
The controller for processing activities on this website is:
The controller is the natural or legal person who, alone or together with others, decides about the purposes and means of processing of personal data (e.g. name, email addresses, etc.).
REVOCATION OF YOUR CONSENT TO DATA PROCESSING
Many processing activities are only permitted with your explicit consent. You can revoke a consent already granted in accordance with Article 7(3) GDPR at any time, effective for the future. An informal notification by email to us is sufficient for this. The lawfulness of the processing activities performed until the revocation will not be affected by this.
OBJECTION TO THE PROCESSING OF YOUR DATA
You may object to future processing of your data according to the proviso of Article 21 GDPR. The objection may be declared in particular against processing for purposes of direct marketing.
COMPLAINTS TO A SUPERVISORY AUTHORITY
Without prejudice to any other administrative or judicial remedy, every data subject has the right, subject to Article 77 GDPR, to lodge a complaint with a supervisory authority, in particular in the Member State of his or her habitual residence, place of work or place of the alleged infringement, if the data subject considers that the processing of personal data relating to him or her infringes the GDPR.
INFORMATION, BLOCKING, ERASURE
You have the right to free information concerning your personal data stored by us, their origin and recipients, as well as the purpose of processing activities, and potentially a right to rectification, blocking or erasure of such data at any time in accordance with Articles 15-17 GDPR. You may contact us at any time concerning this and any other questions relating to the subject of personal data using the address indicated in the imprint.
RIGHT TO DATA PORTABILITY
You have the right to have any data that we process automatically based on your consent, or to perform a contract transferred to you or a third party in a common machine-readable format, in accordance with Article 20 GDPR. If you demand direct transfer of the data to another controller, this shall be done only as far as it is technically feasible.
SSL- OR TLS ENCRYPTION
This page uses SSL or TLS encryption for reasons of security and to protect the transmission of confidential contents, such as orders or queries that you send to us as the page operator. An encrypted connection can be recognised by the address line of the browser switching from “http://” to “https://” and the lock icon being shown in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by any third parties.
DATA PROTECTION OFFICER
We have appointed a data protection officer for our company.
Data collection on our website
Most of the cookies we use are “session cookies”. They are deleted automatically after the end of your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognise your browser again on your next visit.
You can set your browser so that you will be informed when cookies are set and only permit cookies in individual cases, prevent acceptance of cookies for certain cases or in general and activate automatic deletion of the cookies when you close the browser. If you deactivate cookies, the function of this website may be limited.
Cookies that are needed to perform electronic communication, or to provide certain functions desired by you (e.g. shopping cart functions), are stored based on point (f) of Article 6(1) GDPR. The website operator has as legitimate interest in storage of cookies for technically correct and optimised provision of its services. As far as any other cookies (e.g. cookies for analysis of your surfing behaviour) are stored, these are treated separately in the data protection statement.
SERVER LOG FILES
The provider of the website will automatically collect and store information in server log files that your browser transmits to us automatically. These are:
Browser type and browser version
operating system used
Host name of the accessing computer
Time of the server query
Internet protocol address
These data will not be combined with any other data sources.
The basis for processing activities shall be point (f) of Article 6(1) GDPR, which permits processing of data to meet a contract or pre-contractual measures.
PROCESSING ACTIVITIES AND DATA TRANSFER
We collect, process, and use personal data only as far as they are required to found, design contents or change the legal relationship. This is done based on point (b) of Article 6(1) GDPR, which permits processing of data to meet a contract or for pre-contractual measures. The collected customer data will be deleted after the end of the order or termination of the business relationship. Legal archiving periods shall remain unaffected.
We collect, process and use personal data concerning the use of our websites (usage data) only as far as this is required in order to enable the user to use the service or to settle fees for use. These processing activities are based on point (f) of Article 6(1) GDPR. This is the legal foundation of processing activities that are not covered by any of the legal foundations named in Article 6 GDPR if processing is required to preserve a legitimate interest of our company or of a third party, provided that the interests, fundamental rights and fundamental freedoms of the data subjects do not take priority.
DATA TRANSMISSION TO THIRD PARTIES
For defect-free operation, and in order to ensure comfortable use of our websites, using third-party offers and services is usually unavoidable. For this, we need to grant such subcontractors access to the data needed to provide such services. Transfer shall only take place on the basis of statutory permission in accordance with Article 6 GDPR (e.g. if you have consented, it is necessary for meeting the contract, due to a legal obligation or based on our legitimate interests).
Charging third parties with processing activities take place based on the “Contract for processing activities” in accordance with Article 28 GDPR. The third parties charged in the scope of provision of these websites are listed in the following paragraphs.
TRANSFER TO THIRD COUNTRIES
If we or one of our subcontractors process any data in a third country (i.e. outside of the European Union or the European Economic Area), or transmit them to such a country, this is done on a suitable legal foundation in accordance with Article 6 GDPR, e.g. to meet our (pre-)contractual obligations, based on your consent, due to a legal obligation or based on our legitimate interests. Processing activities further take place based on suitable guarantees in accordance with Article 44 et seqq. GDPR, such as an adequacy decision of the EU Commission concerning the level of the protection of personal data in a country (incl. the EU-US Privacy Shield), or upon conclusion of officially recognised special contracts with our subcontractors (the “Standard Contractual Clauses”).
In order to ensure smooth operation of our websites and to optimise the usage experience for users, we or our hosting provider process content data, usage data, meta data and communication data of interested parties and visitors of this website, based on our legitimate interests in accordance with point (f) of Article 6(1) GDPR, in conjunction with Article 28 GDPR.
If you send us any queries via the contact form, your information from the contact form, including the contact details you indicate there, will be stored by us for processing of the request and in case we have any subsequent questions. We will not pass on your data without your consent. The data entered in the contact form shall thus only be processed based on your consent (point (a) of Article 6(1) GDPR). You may withdraw your consent at any time. An informal notification by email to us is sufficient for this. The lawfulness of the processing activities performed until the withdrawal shall remain unaffected by this. The data you entered in the contact form will remain with us until you request that we erase them, withdraw your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been completely processed). Mandatory statutory provisions – in particular archiving periods – shall remain unaffected by this.
INTEGRATION OF SERVICES AND THIRD-PARTY CONTENTS
We use the offers of third-party providers within our websites in order to integrate their contents and services, such as videos or fonts. This is done based on our legitimate interests in optimisation and operation of our online offer within the meaning of point (f) of Article 6(1) GDPR. The prerequisite for transfer of the contents to the user’s browser is transfer of its IP address. The IP address is therefore indispensable for (correct) presentation of such contents.
WEB FONTS BY TYPEKIT
This page uses web fonts for consistent presentation of fonts, which are provided by Adobe Systems Software Ireland Ltd (4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland). When calling up a website, your browser will load the required web fonts into your browser cache in order to properly display texts and fonts. The data protection statement of Adobe can be found here: https://www.adobe.com/de/privacy.html.
For this purpose, the browser you use must connect to the servers of Adobe. This way, Adobe will learn that our website was called up from your internet protocol address. Typekit are used in the interest of consistent and attractive display of our online offers. This is a legitimate interest within the meaning of point (f) of Article 6(1) GDPR.
If your browser does not support Web Fonts, a standard font of your computer will be used.
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics uses “cookies”. These are text files that are stored on your computer and that permit analysis of your use of the website. As a rule, the information generated by the cookie through your use of this website is sent to a Google server in the USA and stored there.
We use Google Analytics for the purpose of analysing use of our website and to continually improve individual functions and offers as well as the usage experience. Google-Analytics cookies are stored based on point (f) of Article 6(1) GDPR. The website operator has a legitimate interest in analysis of the user behaviour in order to optimise both its web offer and its advertisement.
GOOGLE TAG MANAGER
We use Google Tag Manager. This service allows management of website tags via an interface. Google Tool Manager only implements tags.
This means: No cookies are used, and no personal data are recorded. Google Tool Manager triggers other tags that in turn may record data.
However, Google Tag Manager does not access these data. In case of deactivation on domain or cookie level, this remains present for all tracking tags if these are implemented with Google Tag Manager.
We activated the function IP anonymisation on this website. This way, your internet protocol address will be abbreviated first by Google within member states of the European Union or in other contracting states of the convention on the European Economic Area before transfer to the USA. Only in exceptional circumstances will your full Internet Protocol address be transmitted to a server of Google in the USA and abbreviated there. On the order of the provider of this website, Google will use this information to evaluate your use of the website, in order to compile reports on the website activities and to render further services connected to website use and internet use towards the website operator. The Internet Protocol address transmitted by your browser within the context of Google Analytics will not be combined with any other data from Google.
"You may prevent storage of the cookies by making the corresponding settings in your browser software;
however, note that you may be unable to fully use all functions of the website in such a case. You may furthermore prevent recording of the data generated by the cookie and referring to your use of the website (incl. your Internet Protocol address) and processing of these personal data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de."
OBJECTION TO DATA COLLECTION
"You may prevent recording of your data by Google Analytics by clicking the following link: An opt-out cookie will be set that will permanently prevent recording of your data during future visits to this website: Deactivating Google Analytics."
For more information on handling user data by Google Analytics, see the data protection statement of Google: https://support.google.com/analytics/answer/6004245?hl=de.
Further information on data use by Google, settings and objection options, as well as data protection can be taken from the following websites of Google:
User terms: http://www.google.com/analytics/terms/de.html
Overview of data protection: http://www.google.com/intl/de/analytics/learn/privacy.html
Data protection statement: http://www.google.de/intl/de/policies/privacy
"Data use by Google when using websites or apps of our partners:
Data use for purposes of marketing: http://www.google.com/policies/technologies/ads
Settings for personalised advertisements by Google: http://www.google.de/settings/ads
PROCESSING ACTIVITIES BASED ON A CONTRACT
We have concluded a contract with Google for contract data processing and implement the strict specifications of the German data protection authorities when using Google Analytics completely.
DEMOGRAPHIC FEATURES AT GOOGLE ANALYTICS
This website uses the function “demographic features” of Google Analytics. This permits compilation of reports that contain statements on age, gender, and interests of the visitors to the pages. These data originate from interest-related advertising of Google and visitor data of third-party providers. These data cannot be associated with any specific person. You may deactivate this function at any time via the advertisement settings in your Google account or generally forbid collection of your data by Google Analytics as described in the item “Objection to data collection”.
INTEGRATION OF VIDEOS
Our website uses plugins of the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.
When you visit one of our pages equipped with a Vimeo plugin, a connection to servers of Vimeo will be established. This informs the Vimeo server on which of our pages you have visited. Vimeo will also receive your internet protocol address. This shall also apply if you are not logged in at Vimeo or do not have any account at Vimeo. The information recorded by Vimeo will be transmitted to the Vimeo server in the USA.
If you are logged in to your Vimeo account, you enable Vimeo to assign your surfing behaviour to you personally. You can prevent this by logging out of your Vimeo account first.
"For more information on handling user data, see thedata protection statement of Vimeo under: https://vimeo.com/privacy."
We maintain profiles on Social Media platforms (Facebook, Instagram, YouTube, Xing, LinkedIn), to provide information about us there and to engage in exchange with active users.
On our social media platforms, we post information that is shown to the users who have actively connected to us on the respective network, and we place ads for target groups relevant to us.
Our websites only link to our profiles on such social media platforms. We do not use any plug-ins that would connect to servers of Facebook & co. simply when calling up our website.
When calling up the respective platforms, the terms and conditions and the data protection provisions of the respective provider shall apply. If you follow a link from our website to one of our social media profiles, we prevent disclosure of the URL of origin (referrer) in all supporting browsers. This is done in light of best data economy when handling social networks.
FACEBOOK UND INSTAGRAM
Please note the following when visiting our profiles on Facebook and Instagram and interacting with us through the contents available there:
The operator company of Facebook and Instagram is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. The controller for processing of personal data if a data subject lives outside of the USA or Canada is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
"The data protection directive published by Facebook, available at
https://de.facebook.com/about/privacy, provides information on the collection, processing and use of personal data by Facebook."
Furthermore, it explains which setting options Facebook has to protect the privacy of the data subjects. Various applications are also available that make it possible to suppress data transfer to Facebook. Such applications can be used by the data subject in order to suppress data transfer to Facebook.
Facebook has reacted to the jurisdiction of the ECJ concerning the shared responsibility of Facebook and fanpage operators and published a Page Controller Addendum to supplement the usage terms. This supplement can be found at https://www.facebook.com/legal/terms/page_controller_addendum.
INFORMATION ON PAGE INSIGHTS
Facebook provides page insights to us for our Facebook page https://www.facebook.com/business/a/page/page-insights. Page insights are summarised data that inform us about how people interact with our page.
Page insights are summarised statistics that are compiled based on specific events logged by the Facebook servers when persons interact with pages and the connected contents.
Such events are made out of different data points that may include, among other things, the following:
An action. This may include, for instance the following actions:
Viewing a page, a contribution, a video, a story, or other contents connected to a page
Interacting with a story
Subscribing or no longer subscribing to a page
Marking a page or contribution with “Like" or "No longer like”
Recommending a page in a contribution or comment
Commenting on a page contribution, sharing it, or reacting to it (including the type of reaction)
Concealing a page contribution or reporting it as spam
Hovering the mouse over a link for a page or the name or profile picture of a page in order to view a preview of the page
Clicking the website, phone number, “route planning” button or another button on a page
Viewing the events of a page, reacting to an event (including the type of reaction), clicking a link for event tickets
Starting a messenger conversation with the page
Viewing or clicking items in a website shop
Information on the action, the person who performed the action, and the browser/app used for it. These may include:
Date and time of the action
Country/town (estimated based on the internet protocol address or imported from the user profile of logged-in users)
Language code (from the HTTP header of the browser and/or the language setting)
Age/gender group (from the user profile, for logged-in users only)
Previously visited websites (from the browser’s HTTP header)
Whether the action was performed on the computer or a mobile device (from the browser user agent or from app attributes)
Facebook user ID (for logged-in users only)
"Facebook determines whether these persons are logged-in Facebook users
by using cookies that are used in accordance with the Facebook cookie directive. Only few events can be triggered by persons who are not logged in with Facebook. They include, among other things, visiting of a page or clicking a photograph or video in a contribution in order to view it."
We as page operators have no access to the personal data that are processed within the context of events, but only to the summarised page insights. Events that are used to create page insights save no internet protocol addresses, cookie IDs or other identifiers that are assigned to persons or their devices, except for a Facebook user ID for persons logged in with Facebook.
The events Facebook logs in order to create page insights are specified by Facebook exclusively and cannot be changed or otherwise influenced by us as page operator.
PAGE INSIGHTS SUPPLEMENT CONCERNING THE CONTROLLER
If any interaction of persons with our Facebook page or our Instagram profile triggers creation of an event for page insights that contains personal data for the processing of which we (and/or any third party who creates or manages the page for us) specify the means and purposes of processing together with Facebook Ireland Limited, we accept and agree that the following page insights supplement shall apply concerning the controller (“Page Insights Supplement”):
"Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2,
Ireland (“Facebook”) and we (together the “Parties”) accept and agree that we are joint controllers in accordance with Article 26 GDPR for processing of such personal data in events for page insights (“Insights Data”). Joint controllership shall comprise creation of such events and their combination into page insights that are then provided to us as page operators. The parties agree that Facebook and potentially we remain separate and independent controllers for any other processing of personal data in connection with a page and7or the contents connected to it for which there is no joint decision on the purposes and means."
Processing of the insights data is subject to the provisions of this Page Insights Supplement. These apply to all activities in the course of which Facebook Ireland, its employees or its data processor(s) process insights data.
The following is stipulated concerning compliance with the obligations from the GDPR by Facebook Ireland and us regarding the processing of insights data:
Facebook Ireland: Facebook Ireland shall ensure that it has a legal basis for the processing of insights data that is presented in the data directive of Facebook Ireland (see “What is our legal basis for processing of data?”). If this Pages Insights Supplement does not state anything to the contrary, Facebook Ireland shall take care of performing the obligations from the GDPR for processing of insights data (among other things, Articles 12 and 13 GDPR, Articles 15 to 21 GDPR, Articles 33 and 34 GDPR). Facebook Ireland shall take suitable technical and organisation measures in correspondence with Article 32 GDPR in order to ensure safety of processing. This comprises the measures that are listed in the annex (s. https://www.facebook.com/legal/terms/page_controller_addendum). All employees of Facebook Ireland who are involved in the processing of insights data are obligated to keep the insights data confidential.
"Page operator: We make sure that we have a legal basis for processing
of the insights data. In addition to the Information that data subjects are provided on the information on page insights by Facebook Ireland, we explain our legal basis/the competent controllers on our side, including their contact details, and the contact details of the data protection officers, in this data protection statement."
"Facebook Ireland provides the data subjects with the essential parts of this
Page Insights Supplement (Article 26 (2) GDPR). This is currently done via the information on Page Insights Data that can be accessed from all sides."
Facebook Ireland decides, subject to its sole discretion, how it meets its obligations under this page insights supplement. We accept and agree that only Facebook Ireland has the right to implement any decisions concerning processing of insights data. We also accept and agree that the Irish data protection commission is the leading supervisory authority for joint processing (notwithstanding Article 55 (2) GDPR, as far as relevant.
The Page Insights Supplement does not give us the right to demand disclosure of personal data of Facebook users processed in connection with Facebook products. This shall specifically also apply concerning the page insights provided to us by Facebook.
"The parties shall specify the information on page insights data
contact options as a contact point for the data subjects."
If data subjects assert the rights they are due regarding processing of insights data against us (Article 26 (3) GDPR) or a supervisory authority contacts us concerning the processing of insights data (each a “Query”), we are obligated to forward all relevant information for such queries to Facebook without undue delay, but no later than within seven calendar days.
We may submit the following form for this purpose. Facebook Ireland commits to answering queries from data subjects in correspondence with its obligations under this page insights supplement. We agree to make all appropriate efforts in a timely manner in order to cooperate with Facebook in answering any such queries. We do not have the right to act or respond in the name of Facebook Ireland.
If we use a Facebook page/Instagram profile, we agree that any claim, object of a claim or dispute that we have towards Facebook, and that results from this page insights supplement, or that is connected to it is to be determined solely by the courts in Ireland, that we submit to the jurisdiction of the Irish courts irrevocably for proceedings concerning any such claims, and that this page insights supplement is subject to Irish law, without consideration of any conflict of laws provisions. Since we are a company with permanent domicile in a member state of the European Union, only Section 4.1 of the Facebook terms and conditions shall apply.
Facebook may update this Page Insights Supplement from time to time. Our continued use of Facebook pages after any notification of any update to this page insights supplement, means that we agree to be bound to these. If we do not agree to the updated page insights supplement, we must cease any use of Facebook pages. Since we are a company with permanent domicile in a member state of the European Union, only Section 4.1 of the Facebook terms and conditions shall apply.
If any part of this page insights supplement is considered non-enforceable, the remaining provisions remain fully valid and in force. Non-enforcement of any part of this page insights supplement by Facebook shall not constitute waiver of rights. Any change to these usage terms, or waiver of these requested by us shall require written form and must be signed by Facebook.
This Page Insights Supplement shall only apply to processing of personal data in the area of application of the regulation (EU) 2016/679 (“GDPR”). In this Page Insights Supplement, “personal data”, “processing”, “processor”, “supervisory authority”, and “data subject” shall have the meanings assigned to these terms in the GDPR.
YouTube is an internet video portal that enables video publishers to publish video clips free of charge and other users to view, evaluate and comment on them free of charge as well. The operator company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland.
The provisions on data protection published by YouTube that can be called up at https://www.google.de/intl/de/policies/privacy/ provide information on the collection, processing and use of personal data by YouTube and Google.
Xing is an internet-based social network that permits connection of the users to existing business contacts and establishing of new business contacts. The individual users can set up a personal profile of themselves at Xing. The operating company of Xing is XING SE, Dammtorstraße 30, D-20354 Hamburg, Germany. The provisions on data protection published by Xing that can be called up athttps://www.xing.com/privacy provide information on the collection, processing and use of personal data by Xing. Furthermore, Xing has published data protection notes for the XING share button at https://www.xing.com/app/share?op=data_protection.
LinkedIn is an internet-based social network that permits connection of the users to existing business contacts and establishing of new business contacts. The operating company of
Under https://www.linkedin.com/psettings/guest-controls, LinkedIn offers the option of unsubscribing from email messages, text messages and targeted ads, as well as to manage ad settings. The applicable data protection provisions of LinkedIn are available at https://www.linkedin.com/legal/privacy-policy. The cookie directive of LinkedIn is available at https://www.linkedin.com/legal/cookie-policy.
GOOGLE ADS REMARKETING
We use the application Google Remarketing. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
We use this function in order to optimise our web offering and to specifically target the persons who have signalled interest in our company and our offers by visiting our website via online ads.
Google Ads Remarketing makes it possible to show you our ads as you continue to use the internet after visiting our website. This is done with cookies stored in your browser, through which your user behaviour when you visit various websites is recorded pseudonymised and evaluated by Google. This way, Google can determine your earlier visit to our website. Google will not combine the data collected in the scope of remarketing with your personal data that may be stored by Google according to its statements. In particular,
Google states that it uses pseudonymisation for remarketing.
You may prevent the participation in this tracking procedure with settings on one of the following two websites: Google Adsetting under https://adssettings.google.com/ or on the provider-comprehensive deactivation page of the Network Advertising Initiative under http://optout.networkadvertising.org/?c=1.
"You can also object to use of the Google Remarketing pixel
by selecting the opt out for personalised contents when calling up our website or under the following link: Editing cookie settings"
For more information on data protection at Google, see http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) under http://www.networkadvertising.org.
Google has subjected itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
Legal basis: Article 6 (1) GDPR
Remarketing via the Facebook pixel
Our website uses the “Facebook pixel” of the social network Facebook for the purpose of analysis and optimisation of our website and provision of relevant contents. The provider of these services is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If you are resident in the EU, the provider of the services is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter: “Facebook”).
The website uses the remarketing function “Custom Audiences” of Facebook Inc. (“Facebook”). This way, users can be shown interest-based ads (“Facebook Ads”) in the scope of their visit to the social network Facebook. We thereby pursue the interest to show you advertisements that are of interest to you, to make our web offer more interesting for you.
The marketing tools used will cause your browser to automatically connect directly to the server of Facebook. We cannot influence the scope and further use of the data that are collected by use of this tool through Facebook and therefore inform you according to our state of knowledge: Integration of Facebook Custom Audiences informs Facebook that you have called the corresponding page of our website or that you have clicked one of our ads. If you are registered with a service of Facebook, Facebook can assign the visit to your account. Even if you are not registered with Facebook or if you have not logged in, it is possible that the provider will learn your IP address and other identifying features and store them.
"The function “Facebook Custom Audiences” can be deactivated by logged-in users under https://www.facebook.com/settings/?tab=ads#_."
Further information on data processing by Facebook is available at https://www.facebook.com/about/privacy.
You can object to use of the Facebook Pixel by selecting opt out for personalised contents when calling up our website or under the following link: Editing cookie settings
Legal basis: Article 6 (1) GDPR
Use of the LinkedIn insight tag:
We use the LinkedIn insight tag on our website for conversion tracking (visit evaluation) of LinkedIn Ireland Unlimited Company (Attn: Legal Dept., Wilton Plaza, Wilton Place, Dublin 2, Ireland; “LinkedIn”).
The LinkedIn insight tag places a unique LinkedIn browser cookie (conversion cookie) in your browser. It permits collection of data on the visitors on our website, including URL, referrer URL, IP address, device, and browser characteristics (user agent) and time stamp. These data are encrypted, the internet protocol addresses are abbreviated, and the direct IDs of the members are removed within seven days in order to pseudominise the data. These remaining pseudonymised data are then deleted within 90 days.
"LinkedIn does not share any personal data with us but only offers summarised
reports on the website target group and the ad performance. LinkedIn also offers retargeting for website visitors, so that we can display targeted advertisements with these data outside of our website without identifying the LinkedIn member in the course of this. LinkedIn members can control use of their personal data for advertising purposes in their account settings: https://www.linkedin.com/psettings/advertising/actions-that-showed-interest"
You can object to use of the LinkedIn insight tag by selecting opt out for personalised contents when calling up our website or under the following link: Editing cookie settings
Legal basis: Article 6 (1) GDPR